Genome Profiling

GenPro is a start-up health solutions company servicing the biopharma/biotech industry and clinical research institutions.
GenPro developed “EpiMarkers” which are blood-based epigenomes used to identify and respond to diseases such
as cancer and endometriosis.

With this specifically pointed technology our team decided to build a visual brand by combining chromosomal rod shapes
forming directional arrows and DNA-like patterning. Balancing vibrant pinks and purples with an electric red call-to-action color
gives this brand the energy needed to match the technology’s powerful machine-based learning.

Branding in Illustrator, photo editing in Photoshop, website designed in Figma.

Responsive website design

Brochure design

Trade show panel design

User tip: click play on the below image to see the website in use.