VGXI

VGXI is a full service Contract Development and Manufacturing Organization that produces DNA plasmids for human
clinical trials, virus production, toxicology studies and pre-clinical research. With an existing logo and tagline
“Quality … it’s in our DNA”, our team was asked to expand upon the existing messaging and build a corresponding visual brand.

We developed the“Quality Within” campaign which uses three layers of sharp lines and contrasting colors to highlight cutting edge
technology and create a central point within each design. The three layers; “Within Ourselves” (VGXI staff, partners), “Within Reach”
(dreams to reality), “Within Lifetimes” (the end product - a vaccine to help generations to come) culminates together to recall
the existing “Quality … it’s in our DNA” tagline.