Bowman’s Tower

Bowman’s Tower is a venture partner that works as both an investor and advisor to the healthcare industry, with a specialty
in life sciences, drug development and medical services. With Bowman’s Tower backing, both start-ups and established companies
can receive a variety of financial and strategic advice to reach long term goals.

The visual brand needed to capture the great essence of the 125-foot-tall stone overlook from which it’s named.
Therefore the logo was built combining two shadowed pieces to reinforce the message of togetherness and possibilities.
This element was duplicated and expanded upon to create the full graphic language. Balancing streamlined blues with
a strong, blood orange gives the brand a cheerful, positive authority.